July 10, 2020. Interviewees' background data is summarized in Table 2. The average number of festivals they attended in a year was 2. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. Kinnunen et al., 2020). You only have access to basic statistics. 1408-1432. Pearce, P.L. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. Lamont et al. Singapore. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. Festival attendance was an important element of frequent festivalgoers' social life. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Kinnunen, M., Homi, H. and Honkanen, A. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. Motivation changed with expertise: for instance, festival fans wanted to maintain the aspect of novelty (Getz, 2007; Getz and Andersson, 2020) by visiting new festivals in different locations. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. 0000002421 00000 n 251-268. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (2008), Does Gender Influence Online Survey Participation? On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Write to Mahita Gajanan at mahita.gajanan@time.com. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Use of this site constitutes acceptance of our, Digital Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. non-commercial websites. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. Li, X. and Petrick, J.F. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). (Sofia). Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. The increased and internalized knowledge was implemented in the code of conduct. 3, pp. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. Pearce, P.L. At the camping site, people chilled out to the point that they might not even enter the festival area (cf. 0000002158 00000 n [Online]. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . 35 No. Getz, D. and Patterson, I. to incorporate the statistic into your presentation at any time. Everybody is doing it.. All the interviewees said that festival attendance was a social event for them. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. 205-213. They dont need the grind of touring anymore. Kaaboo. Cole, S.T. Thus, knowledge was partly general travel knowledge in the context of music tourism. 0000004131 00000 n (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. 7. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. Currently, you are using a shared account. Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). doi: 10.1080/14775085.2020.1822199. Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. The principal part of both fandom and event career is motivation. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. 28 No. All Rights Reserved. In 2019, Ed Sheeran sold about 2.5 million tickets. 323-333. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. Statista. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. liability for the information given being complete or correct. Demographics (age, sex, residence, education, employment, criminal history) 2. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. 11 No. 14 No. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. 12 No. 215 respondents had no festival attendances during the previous year and were omitted from the analysis. (March 3, 2020). 362-375. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Pearce, P.L. 172-185. and Barroso, J. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). If you are an admin, please authenticate by logging in again. 43 No. Los Angeles, California, United States. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. He makes ice. The third spot is taken up by the Montreal International Jazz Festival. Not all the festivalgoers become frequent attendees. 2, pp. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. To use individual functions (e.g., mark statistics as favourites, set 1, pp. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Impact of length of visit on the perceived benefits of music festival attendance. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Attendance rates for people aged 15 and over living in greater capital cities were higher when compared with people living in other regions of Australia. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Future of the arts festivals: do the views of managers and attendees match? Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. 468-491. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). proper attribution to Statista. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. His background is in sociology, and he is specialised in tourism and leisure studies. Big events are back. Kinnunen, M. and Haahti, A. Get full access to all features within our Business Solutions. You can only download this statistic as a Premium user. (2006), A review of festival and event motivation studies, Event Management, Vol. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. 18 No. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. "Largest music festivals in the United Kingdom in 2019, by audience capacity." We are happy to help. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. Jul 2019. Feel free to contact us anytime using our contact form or visit our FAQ page. Kinnunen and Haahti (2015) estimated a few years ago that the number of festivals is something between 500 and 800, and Finland Festivals, the umbrella association of 79 Finnish festivals, reported over 2 million festival visits in 2019 (Finland Festivals, 2020). Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. 4, pp. 1275-1298. Second, the fandom might be directed at a certain musical genre. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. 16-26. For arts or cultural festival attendees, it's a 12% difference. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Can I integrate infographics into my blog or website? 2, pp. 6 No. 16 No. Overall, Mintel estimates the value of the UK music festivals and concerts market to be worth just over 2.6 billion in 2019, up from 2.46 billion in 2018. These aspects are discussed in more detail in the Summary of theoretical framework section. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. 2, pp. The Tortuga Music Festival continues through Sunday. The difference was statistically significant (2=8.77, p=0.003). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 1, pp. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. Apr 2021 - May 20221 year 2 months. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. First Year Held: 1995. 296-313. The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. Which topics are covered by the "Chart of the Day"? 106, pp. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). Within our business Solutions directed at a certain musical genre internalized knowledge was partly general travel knowledge the..., pp: Women Fans and the Media: Women Fans and the Experience! 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