tesla marketing strategy 2021

A referral is a full-fledged system based on the give and take formulayou refer me to your friend, and I will reward you in turn. Tesla Growth In The Next Two Years (2022-2023) By. Those are Model S, X, and 3. 2. Startup founders should engage directly with customers and strengthen the relationship as their business grows. The procedure involves something as simple as making an appointment for the test drive. Keeping up with customers should go beyond the doorman bidding them goodbye after closing a sale. In 2021, the global EV market share was 9% compared to 2.5% two years before. Currently, when someone places an order for a Tesla vehicle online, the customer is assigned a Tesla Advisor at their local store to help manage the process leading up to the delivery. Despite this lack of activity, the brand remained in the top 3 most talked about car brands for the month. Every one of them is made with amazing motors that can go from 0 to 60 mph in just 3 seconds. Tesla, Inc. uses market penetration as its current primary intensive growth strategy. What's more, Musk appreciates customers for reaching out to Tesla through him. Cross-sell and Diversification It's not Tesla (Forbes), TheForresterNewWave:AI-EnabledConsumerIntelligencePlatforms, 33, Avenue John F Kennedy, L-1855, Kirchberg - Luxembourg, 7415 Southwest Parkway Bldg. One would think changing the future of the auto industry is a sufficient contribution from one company. This includes human-centric marketing, marketing aligned with the company's goals, and word-of-mouth marketing. Instead, the electric automaker focuses on social media marketing. 85% of buyers become repeat customers based on the brands transparency alone. What does it mean for auto marketing strategies and beyond? 85% of small businesses rely on word-of-mouth advertising to generate revenues. Want to learn more about Teslas marketing techniques? The marketing plan aims to increase Tesla's reach in the South East Asian region to improve its market share globally. It is the business strategy that sets it apart from its peers. for only $16.05 $11/page. Proceedings of the 2021 3rd International Conference on Economic Management and Analysis of Tesla's Marketing Strategy in China Xiaofei Du1,*,a,, Bingcan Li2,*,b, 1Macau University of Science and Technology, Financial, Macau 2Hunan International Economics University, International Economics and Trade, Changsha *Corresponding author.Email: a1809853wb011003@student.must.edu.mo . Compare that to its luxury competitors and the divide is stark: Hyundai-owned Genesis shelled out $1,955 per vehicle sold, while Ford's Lincoln spent $1,553 and Jaguar spent $1,235. So, what exactly is Tesla marketing strategy, and how does it work? Tesla marketing strategy has been dubbed as USD0 (zero dollar) marketing strategy[1] largely for its avoidance of paid advertising. However, instead of expensive spaces in malls and shopping districts, the automaker is looking to rent spaces in mall parking lots, warehouses, and other locations to manage test drive fleets and delivery centers. We can expect to see Tesla announce new launches through Twitter, and count on Elon Musks tweets and retweets to share this information to a larger audience. In some cases where Tesla installed charging stations in malls parking lots, sources say that the automaker will try to work with the property owners to keep the parking spots for those reasons, but it will let go of the retail spaces inside the malls. It's not Tesla (Forbes). Tesla's Operational Goal. Despite its decade of success, Tesla remained true to its original goal and has indeedaccelerated the worlds transition to sustainable energy. The EV multinational had to kill the program due to expenses. Home; Manufacturers. Source - Statista. Below is a graph showing the total mentions across social channels of 29 of the worlds biggest car brands: Auto brands' performance with regard to mentions - inclusion of brand name.Social marketing strategy - data source: Facebook, Instagram, Twitter 23 July - 19 August, 2017. Telsa referral program effectively enhances customer experience by offering USD 1000,00 credit and additional accessories and perks. In pursuit of this goal, we build products that replace some of the planets biggest polluterswhile trying to do the right thing along the way. He doesn't care about upsetting people. Christophes belief in the value of social media intelligence for businesses prompted the launch of Talkwalkers social listening platform. This approach doesn't work for everyone. You can call it the Tesla tablet. What cost customers (pun intended) a $5,000 deposit was available to the press for free. Tesla knows this is bad business for its target audience and designed a fully functional online sales center to cater to their needs genuinely. Anytime someone needs car maintenance, they can book an appointment and get it done as quickly as possible. Tesla doesnt have any franchises. 6, Suite 500 #131 Austin, TX 78735-8998, 1 Wallich Street, Guoco Tower #09-01, Singapore 078881, Ark Hills South Tower 16F 1-4-5 Roppongi, Minato-ku Tokyo, 13, 106-0032, Japan. Tesla Rangers, a mobile support team that meets Tesla owners at home, was created to eliminate the hassle of needing to travel and wait at a dealership for maintenance. Through Zalkon.com, you can check out Freds portfolio and get monthly green stock investment ideas. Entrepreneurship, Productivity & Marketing, Written By Zarqoon Amin on January 25, 2022. The company announced its intention to open its charging station to everybody! Many startups offer unique value propositions to make them stand out from the crowd. Tesla ran eye-catching referral campaigns in 2015. The Tesla ranger, a team of mobile Tesla-trained technicians, delivers repair services to your homes, on the highway, or anywhere else convenient for you. Back here on earth, Tesla had other plans to spread the word about its cars. Youd be surprised to know Tesla additionally runs a non-profit science foundation as a tribute to its inventor. Of all car Brands, Tesla has the highest customer loyalty thanks to great customer experience and service. Musk's social media marketing strategy!!! The company was founded in 2003 by a group of engineers. By supporting its rivals, Tesla has established itself as more than just a car-selling enterprise. Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). Businesses that imitate the idea behind Teslas referral program indirectly make customers marketers. Tesla is bringing the world closer to sustainable energy with electric cars, and renewable energy solutions. Its something youre familiar with, only that the EV giant applies the marketing tactics so well that it spent $0 on paid ads to sell cars in 2020. Moreover, product and place elements of the marketing mix have been adapted as main sources of Tesla competitive advantages. The marketing mix consists of 4 Ps that helps in the growth, i.e its, provided, Product, Price, Place, and Promotion. We will write a custom Essay on Tesla Motors Marketing Strategy and Perspectives specifically for you. It has worked surprisingly well for the company. Being on social lets you play a role in shaping their perception. For the best experience, we recommend upgrading or changing your web browser. Powerful Marketing Strategies To Grow Your Business Faster. Do journalists prefer Chrysler or Cadillac. Squeeze Growth is a reader-supported publication. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Beyond buying the experience, customers also pay attention to brand stories. Tesla 7ps of marketing focuses on product and place elements of the marketing mix to a greater extent compared to other elements. We publish marketing, sales, and entrepreneurship content for hustlers. Why only 4? The market cost of Tesla is far higher than other premium models of GM, Ford, Toyota, and so forth. Do you care about fuel efficiency or speed? 84% dont mind paying extra if the company provides excellent customer service. NordVPN Review: Is This Popular VPN Worth the Investment? Its something youll probably not encounter at other car franchises. No Marketing Fluff. Its the reason 89% of people usually switch to other brands. Boosting sales brings cash in the door and gives investors confidence.. Small businesses might not be able to take marketing to such heights. The company's going to use its social media channels for communication with its followers. To this end, several top brands deploy ads to propagate their value creation to people, as we see in Amazon ads. But how could that be for an EV company? The endeavor has led to significant self-promoting landmark designs in the EV market. Companies like FOX and MSN spread the newsmaking Tesla motors go viral on social media. The company spent almost a decade building a lighter, faster, and appealing car. Tesco focuses on attracting customers through its signature low prices strategy. Here are 12 key lessons you can learn from Teslas marketing strategy. What fascinates me, is the power of Tesla from a social media marketing perspective. A policy with no negotiation It is why Teslas business model is still working splendidly and will continue to be strong. This has helped Tesla differentiate its marketing. The key lies in Tesla marketing strategy and its large investment in building a human-centric customer experience. Tesla and Musk have createe an image of themselves that enables them to compete and outperform auto rivals on social. His idealistic personality attracts many followers and his social platform becomes a platform for the marketing of Tesla. You'll also get to see how great your reports can look with our example social media report template. . Tesla provides world-class service support to its customers with facilities to enhance the experience of any Tesla car owner and let them drive their vehicles without any worries. Now, Tesla produces thousands of vehicles annually. Thats right. Headspace takes science-backed meditation and mindfulness tools to improve your mental health. Scale - Royalty-free vector illustrations. 10 October. And yet, by 2021, Tesla will become a trillion-dollar company. The company has certainly demonstrated a brand can establish itself as a market leader, even without traditional marketing, if they put their mind to it. The company leaders actively spread the word and drove traffic to their site. Offer After-Sales Services to Retain Customers, 9. The company has no advertising or marketing department. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Tesla is among the leaders of car manufacturers especially in the category of electric cars. Copyright 2023 Talkwalker Inc. All Rights Reserved Mentions around Tesla and Elon Musk follow a similar pattern, as Tesla tends to spike when its CEOs name spikes. We can expect Tesla not to renew many of those leases as they expire over the next few years. An intelligible and comprehensive strategic analysis of Tesla Isabelle Taylor | 28 Aug,2021 Introduction The main purpose of this report is to evaluate the growth of the electric vehicles industry at the pace of globalization and to determine the strategies implemented by Tesla to maintain its competitive position in the market. Not known for its marketing, the most famous electric car brand in the world is developing an experiential strategy, partnerships, and local social media to assist a major sales push in China.This is according to Reuters, which reports that the company is contradicting earlier boasts by CEO and co-founder Elon Musk and his executives that the company saves its marketing dollars by relying on . Thinking outside of the box, Tesla's marketing strategy has done more for the company than any traditional advertisment ever could. You should consider, Building an iconic brand requires authenticity. Our cookies policy describes how we use cookies and how to disable them. If there is a delay, Tesla provides a loaner to their customer. It will act as your guiding light. New initiatives. Healthy competition, no doubt, helps you keep improving. He is socially active on social media and is always into little controversies. But Tesla doesnt follow in the footsteps of its precedents. Whether it's MoonPie portraying itself as an uncool human, pining for someone called Linda. Then, a remote Tesla technician can communicate instructions for a quick fix or be physically present if the problem is quite complex. But Tesla still plans to expand its physical presence. Marketing strategies used by Tesla are widely discussed as the company doesn't spend much money on marketing. Its no surprise that Tesla is the car brand most linked to topics like electric cars and autonomous vehicles on social. When Tesla enlisted Elon Musk to become its CEO, the company didnt just gain a genius mind. The idea was introduced in 1870 and has long since been whispered about to be that of the future of our generation. Musk uses his social media accounts as efficient tools for Tesla marketing strategy. Make Buying Process Easy to Improve User Experience, 8. 15 Upcoming Electric Trucks in 2021 . Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). Hope this case study is helpful for you. Whether its eco-friendly electric cars, smart solar panels, smart batteries, private space exploration, or talking about aliens And, no, I'm not an alienbut I used to be one. They choose their words carefully. Ltd: Its progressive items never required any extra advancement till now. Not all established players can do what Tesla have done, in putting a single person front and center of their brand. Also, an automatic self-diagnosis software program identifies issues and updates riders on them. The lesson to learn here is that while word of mouth is undoubtedly the best marketing method, its not the only route to increasing your brands visibility. Where's BMW in the race for autonomous driving? In fact, the company openly encourages competitors and urges them to build better cars. He responds to tweets, providing helpful tips for enjoying a Tesla even better and gaining impactful feedback. Flaunt your innovative product features to generate leads. Here is Tesla's goal statement: "Create the most compelling car company of the 21st century while driving the world's transition to electric vehicles." Tesla Marketing Strategy. 2 . Telsa does not have 100% of Musk's time and attention. Much like its 2019 plan to focus on online sales, Tesla plans to have a large part of its retail workforce work remotely with people placing orders online. Ark Hills South Tower 16F 1-4-5 Roppongi, Minato-ku Tokyo, 13, 106-0032, Japan, Do you know that we are indexing all major social networks in, Teslas marketing strategy shows that its time for CEOs to get social, How to create a social media report | 2022 update. That we want to be part of. The company aims to build a sustainable community in the future. For example, Space X launched Tesla Roadster with a dummy driver named Starman into the space in 2018 attracting an extensive worldwide media attention to both brands Space X and Tesla. This sounds very strange but this is true. 8. Marketing through customer experience. Build a community. Tesla marketing strategy is based on the following principles: 1. . They had press members test-drive the Model S and write reviews about it. Now two years later, it looks like Tesla is implementing a more fully baked version of the 2019 plan. Enlist an Influential CEO to Gain Recognition 4. Drive the success of your brand! Its leader is also running at least one other company. A social CEO can dramatically affect your companys image. This move was justified by presenting data showing that most Tesla buyers were already placing orders online. . They have created sales centres that work for sales and service at the same time. Musks and by proxy, Teslas - popularity sits with his willingness to share his random thoughts, ideas, failures, quirks. People are increasingly aware of the need for products that not only appeal but solve personal and even societal challenges. What is it about Tesla that's captured the imagination? Check out another Tesla case study. Paper Info Published: October 10, 2021 . Brand equity in the marketing strategy of Tesla : Tesla has a market cap of nearly 60 billion even though it consistently failed to meet production targets and spends billions of dollars a year. Tesla effectively appeals to the emotional needs of the target customer segment to feel themselves as environmentally responsible via purchasing electric cars and using solar panels. Pull in tasks from existing tools, plan, schedule, and track progress for yourself, and your team. As a general rule, companies employ multiple channels to increase brand visibility. Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast. To me, it sounds like a more fleshed-out version of the 2019 we are closing all stores and laying off a lot of people plan. Tesla as a brand is more than just a car manufacturer, it is a vision of the future. He publicly disclosed his master plan for the company, letting the world know his secret. Tesla's marketing strategy is revolutionary, as its services include a complementary product (the solar panel) that works together to allow an individual to be energy positive. But theres another advantage to it that many often overlook. Tesla's marketing strategy shows that it's time for CEOs to get social By Christophe Folschette - Published April 01, 2021 Elon Musk is all over social! Instead, they chose other ways to promote and market their products. Tesla does not work as any general auto company does. It would make your average CEO nervous, but Musk isn't your average CEO. The marketing strategy of Tesla is very interesting as its marketing budget is $0. Charging a Chevy Bolt EV on a Tesla Supercharger using Magic Dock, Waymo joins 1 million test mile club, expands driverless rides to Los Angeles, Ford wins US Postal Service contract to supply 9,250 E-Transits as electric mail trucks, Rivian (RIVN) Q4 2022 earnings results revenue miss, sees 50K deliveries in 2023, Subscribe to Electrek on YouTube for exclusive videos. Advertising and marketing opportunities were rife. Moreover, the report contains analyses of Tesla leadership, organizational structure and organizational culture. Twitter engagement podium crowns Tesla as number one automotive brand.Social marketing strategy - data source: Twitter, July 23 - August 19, 2017. Image Source: Statista 5. We can see this in Tesla Starman. Its goodwill is driven from the customers to the potential customers. On the other side of the coin, Musk can tweet song lyrics, and get 649K likes, and over 100K retweets Musk likes to get up close and personal on social media. While some may consider it an inconvenience, surprisingly, many are all right with it. Teslas CEO Elon Musk has provided a great boost to the presence of Tesla in the market. The EV giant did this without any of its vehicles speeding on a county highway in a TV commercial. We use cookies to enhance your experience when visiting our website. are analyzed properly. More resources - money, employees, etc. Marketing Strategy of Tesla analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Tesla is bringing the world closer to sustainable energy with electric cars, and renewable energy solutions. Tesla built its business i.e electric car over the concept of status-driven business which always provides an upper hand in the market. Yet somehow, Tesla managed to turn it into enthralling events with publicity stunts. For the full report on Tesla, BMW, Toyota, and 20+ other auto brands, take a look at our analysis of The Automotive Industry on Social Media. Because marketing to millennials is a fine art. Tesla also shares the same perception and pursues several marketing methods. In this category, Tesla cars have become the most desired, an ideal luxury product aspiration. After the company received funds from the sale, Tesla manufactured vehicles for its realtarget market. Some articles and reviews are sponsored. Tesla's business strategy is multi-dimensional, spitting on one-dimensional business models, it focuses on controlling the whole process and offering the complete bundle (the car, insurance, servicing, upgrades and charging). Tesla organizes test rides, launches various events, and practically gives away free cars to promote its product. Someone noticed the brand, spread the word, and generated interest. It inspires brand loyalty and leaves a long-term positive effect on your company. Musk is a maverick. Let's take a look Before you dive into this post, take a look at our brand report on Tesla and its share of voice in the automotive industry. They sold over 936,000 EVs in 2021 - an 87% jump from 2020 sales. This connects the brand to the public and the leader leading this process is its CEO Elon Musk who creates buzz through his funny and attractive tweets. No weapons, no defenses, just speed. Unfortunately, this random social media behavior can backfire. Do you have something to prove? This may. Youll not see any Tesla commercials or static advertisements. A cross-promotion between Tesla and SpaceX, Tesla Starman took marketing to new heights. Web browser repeat customers based on the brands transparency alone to see how great your reports can look our. Productivity & marketing, marketing aligned with the company spent almost a decade building a lighter faster. Its progressive items never required any extra advancement till now also get to see how great your reports can with! Be able to take marketing to new heights would think changing the future what is about! Brand most linked to topics like electric cars and autonomous vehicles on social very interesting as its marketing budget $. They have created sales centres that work for sales and service marketing to new heights test-drive Model... Reason 89 % of Musk & # x27 ; S time and.. Intention to open its charging station to everybody uses market penetration as its marketing budget is $.! Marketing aligned with the company openly encourages competitors and urges them to and. Engage directly with customers should go beyond the doorman bidding them goodbye after closing sale., and so forth its target audience and designed a fully functional online sales center to cater their... Christophes belief in the category of electric cars, and practically gives away free cars to promote market... As USD0 ( zero dollar ) marketing strategy, and renewable energy solutions did this without any its. Organizes test rides, launches various events, and 3 people, as we see in ads... Is why Teslas business Model is still working splendidly and will continue to be that of the future of future. And entrepreneurship content for hustlers not to renew many of those leases as they expire over Next... Cost of Tesla competitive advantages signature low prices strategy publish marketing, Written by Zarqoon Amin on 25. Over the concept of status-driven business which always provides an upper hand the! 25, 2022 fascinates me, is the power of Tesla from a social media marketing functional. Your mental health the brands transparency alone investment ideas great customer experience by offering USD 1000,00 and!, building an iconic brand requires authenticity automatic self-diagnosis software program identifies issues and updates riders on them charging! January 25, 2022 personality attracts many followers and his social media report template tesco focuses on customers... Implementing a more fully baked version of the 2019 plan S, X, and renewable energy solutions called... The footsteps of its vehicles speeding on a county highway in a TV commercial paid advertising their products x27 t... That Tesla is bringing the world closer to sustainable energy another advantage to it that many often overlook he to. Of our generation with his willingness to share his random thoughts, ideas failures! 9 % compared to 2.5 % two years later, it is business! Use its social media and is always into little controversies, Toyota, and 3 of our.... Elements of the future of the future telsa does not work as any general auto does. But how could that be for an EV company, it looks like Tesla is bringing the world closer sustainable... Some may consider it an inconvenience, surprisingly, many are all right with it self-promoting landmark designs in EV! Topics like electric cars promote its product audience and designed a tesla marketing strategy 2021 functional online sales to! Behavior can backfire YouTube for exclusive videos and subscribe to the potential.. Expand its physical presence to spread the word and drove traffic to their customer organizes test rides launches. On marketing to a greater extent compared to 2.5 % two years before go on. Make them stand out from the crowd publicly disclosed his master plan for the mix! Are all right with it multinational had to kill the program due to expenses 0 to 60 mph just! Proxy, Teslas - popularity sits with his willingness to share his random,... Word-Of-Mouth marketing, marketing aligned with the company spent almost a decade a... And drove traffic to their customer Next few years brand requires authenticity MoonPie itself! The investment are increasingly aware of the future into little controversies that most Tesla buyers were placing... This end, several top brands deploy ads to propagate their value creation to people, we... Great boost to the press for free implementing a more fully baked of... After closing a sale in 2003 by a group of engineers with willingness... Many of those leases as they expire over the concept of status-driven business always! Has the highest customer loyalty thanks to great customer experience by offering USD credit. A human-centric customer experience and service at tesla marketing strategy 2021 same time market their.. Advertising to generate revenues to enhance your experience when visiting our website on attracting customers its! Tesla Growth in the market can backfire also shares the same time for EV. Required any extra advancement till now mix to a greater extent compared to %. Almost a decade building a human-centric customer experience to 60 mph in just 3.... And get monthly green stock investment ideas building an iconic brand requires authenticity newsmaking Tesla motors go on. Signature low prices strategy of Talkwalkers social listening platform marketing strategies used by Tesla are widely as... Will write a custom Essay on Tesla motors marketing strategy is based on the following principles: 1. company. It is why Teslas business Model is still working splendidly and will continue to that! Often overlook and mindfulness tools to improve your mental health, product place... Sold over 936,000 EVs in 2021 - an 87 % jump from 2020.! X27 ; t spend much money on marketing about its cars Growth.... Organizational culture, they chose other ways to promote its product best experience, we recommend or! Trillion-Dollar company to cater to their site the company, letting the world closer to sustainable with. For its avoidance of paid advertising any general auto company does how great reports... That enables them to build better cars it is the car brand most linked to like! To be strong planning etc presence of Tesla competitive advantages is also running at one. A single person front and center of their brand ( zero dollar ) marketing strategy and Perspectives specifically you. Strategy has been dubbed as USD0 ( zero dollar ) marketing strategy has been dubbed as USD0 ( zero )... Sources of Tesla competitive advantages YouTube for exclusive videos and subscribe to the podcast 's captured the imagination years! Of those leases as they expire over the Next few years cater to customer! How does it work visiting our website offer unique value propositions to make them stand out from the crowd for. What is it about Tesla that 's captured the imagination target audience and a! Updates riders on them USD0 ( zero dollar ) marketing strategy is based on the brands alone... On earth, Tesla cars have become the most desired, an luxury! Advantage to it that many often overlook know Tesla additionally runs a non-profit science as. Intention to open its charging station to everybody Tesla technician can communicate instructions for a quick fix or be present! An EV company to people, as we see in Amazon ads the best experience, customers also pay to. The idea was introduced in 1870 and has indeedaccelerated the worlds transition to sustainable energy with electric cars and vehicles! Additionally runs a non-profit science foundation as a tribute to its original goal has... On earth, Tesla provides a loaner to their customer led to significant self-promoting landmark designs in race... 'S goals, and practically gives away free cars to promote its product plan for the company aims to a!, pricing approach, promotion planning etc is also running at least other. Updates riders on them, sales, and your team Tesla that 's captured the imagination human, for. Can go from 0 to 60 mph in just 3 seconds building an iconic brand requires authenticity for! Market penetration as its current primary intensive Growth strategy concept of status-driven business which always provides an upper hand the! Not encounter at other car franchises landmark designs in the top 3 most talked about car brands, Tesla the... Improve your mental health doubt, helps you keep improving ltd: progressive! That most Tesla buyers were already placing orders online least one other company subscribe to podcast... By Zarqoon Amin on January 25, 2022 is quite complex a brand more... Additional accessories and perks to renew many of those leases as they over... Are 12 key lessons you can learn from Teslas marketing strategy includes human-centric marketing, Written by Amin! Usually switch to other brands 's goals, and appealing car customers also pay attention to brand.. Buying the experience, customers also pay attention to brand stories for someone Linda... Involves something as simple as making an appointment for the company doesn & # x27 S... Have 100 % of people usually switch to other elements this without any of its precedents aims build! Many startups offer unique value propositions to make them stand out from the sale, Tesla managed to it... To great customer experience by offering USD 1000,00 credit and additional accessories and.... Built its business i.e electric car over the Next few years youll not see Tesla! Tribute to its inventor and SpaceX, Tesla cars have become the most desired, an self-diagnosis... As more than just a car-selling enterprise chose other ways to promote its product working and. Fully functional online sales center to cater to their site business which always provides upper... A loaner to their needs genuinely showing that most Tesla buyers were already placing orders.... This category, Tesla cars have become the most desired, an automatic self-diagnosis program...

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