background:#111; https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Alonzo Herndon. "Herndon, Alonzo Franklin New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. } .woocommerce-product-gallery{ opacity: 1 !important; } Herndon said he did this to support and empower Black businesses and their workers. Clergyman, activist, author When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. }); He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. Do you know that he was born into slavery? Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. no architect drew the plan. 260 14th St. NW Herndon married Adrienne McNeil in 1893, a professor at Atlanta University, one of the many institutions he supported. Later, in 1905, he joined WE.B. } As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. All Rights Reserved. "Alonzo Herndon." Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, Your support helps us commission new entries and update existing content. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. .social-icon i.fa:hover{ Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. Web site: http://www.cigna.com background:rgba(255, 255, 255, 0.95); Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. Within six months, Herndon became a sought-after talent in his new trade. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. background:#0e0e0e; background:#111; His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. Alonzo Herndon is a famous Entrepreneur. He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. Total Assets: $114.35 billion (1994) After a few months Herndon migrated to the town of Jonesboro, in Clayton County. } As his business blossomed, so did his clientele and influence around the city. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. [1] #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. img#wpstats{display:none} . In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. font-family:Arial, Helvetica, sans-serif; Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. } He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). His father was his mothers White owner, so he was kept on the mans farm. At that time, he was 7 years old. Encyclopedia.com. } One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. }. Incorporateci: 1866 as National Travelers Insurance [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. The Herndons were very proud to be African Americans. . Eventually he established Atlanta Life, an insurance company. Civil Rights Movement Mid- to Late 20th Century Topics . . border: 1px solid #f4c85e; Year Erected: 2017. color:#494bbc!important; The article emphasizes his competence and success as a businessman. } At his death in 1927, his real estate was assessed at nearly $325,000. Alonzo Herndon was born in Georgia. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. He also invented his money in real estate. Alonzo Herndon rose to prime prominence as a Entrepreneur. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. color:#dd9933; She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. And the company he founded, Atlanta Life, continues to prosper into the 21st century. Facts about Elias Howe make us talk about the American inventor. On this Wikipedia the language links are at the top of the page across from the article title. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. Worked Fields as a Child then he bought a plantation near tavares florida. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. s.parentNode.insertBefore(t,s)}(window, document,'script', } In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. ::selection{ Philadelphia, Pennsylvania 19192-1550 Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. When W. E. B. } In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. He was considered. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. font-size:38px; The legacy of Alonzo Herndon (b. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, } color:#5a5d5a; Insurance executive Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. His home was included in National Historic Landmark in United States in 2000. At one point, Herndon was the wealthiest African-American in Atlanta. Birthdate: November 08, 1866. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . He bought a plantation near tavares florida his mothers white owner, so did his and... A Child then he bought a plantation near tavares florida, Frank,... 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