And so that's what I did. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. And so if I'm gonna make, I mean it's got like millions and millions of views, right? And I was like, oh, I guess I don't have to do that part myself. Introducing niche sites.com. So I was like, you know what? Hydroponic means growing without soil. It was only about hydroponic gardening. Right. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. Now, the blog's linked on every YouTube video we've ever done. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. And there are some companies in our space that do that. And there's a lot of opportunity to improve them. I want to be in my listeners' ears when they're in the garden. Kevin: if you will. . Does hydroponic growing work for all plants or only some? Tambin fue escrito para atraerte a una relacin ms profunda con el Seor Mm-hmm. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. So I mean, the ideal. Um, so I just recorded. Uh, so that's my hot take and I know some people don't agree with that. Like what are some of the, the big high levels that, that you learned along. I just tapped a couple friends. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. For sure. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. WebImagine the pressure of carrying on your family business. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban Jared: $400 a month to eight figures. Yeah. So bringing it full circle to where we're at now. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Hey Kevin, welcome onboard. Um, and then the same, same would apply for video. Um, you know, where are, where are you going with this thing? WebPeople named Kevin Espiritu. Right? That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. I, I hope, uh, with some interesting plays that we'll be making. So about quarter in product and a quarter in, in ads and stuff. Sign Up. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. This field is for validation purposes and should be left unchanged. Look no further than niche sites.com. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening? And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Huge thanks to my co-teacher Anuka So to me, I was like, oh, this is the actual model of the company. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. It's now called Scribe Media. Didn't dunno why I didn't see that as a problem. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. There's no way they will not click on it. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Um, so yeah, we're, we're pretty big on social. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. I, I just recently updated my background, so I feel pretty cool. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. So my word of mouth was the landing page. Check reviews, hours, insurance options, & book your appointment today. Like a real passionate community of gardeners. But the, the answer is more like, should I, uh, and the answer is probably no. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? Oh. 0:04. As soon as products became 50% of revenue in the first year in 2020, it was 88%. Kevin Espiritu has been teaching the world how to garden for more than 10 years. We spoke with Espiritu to learn how to plan out your space, choose the right gear, and pick the best soil. I don't know. Uh, before going full-time on, on Epic gardening. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. Um, and yeah, I think you're right. You know what I mean? It's like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. Join Facebook to connect with Kevin Clarence Espiritu and others you may know. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. You gotta sell 2,500 copies before you make a single dollar, right? Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? This was about 10% of all the recorded Espiritu's in USA. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. How valuable is that thing? Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. Yeah. Um, and build, build it into like this media network that has a product network. You have to know what your plants need and when they need it, and its a more scientific approach to growing. . I just don't understand. Yeah. Uh, and there's so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. Um, YouTube. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Last Updated 2022-07-04T16:21:25Z lanzamientos belongs to m espiritu and also victor espiritu. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. And then I had very large platforms and a core product in the, in the market. Oh yeah. Yeah. , uh, I don't know. Um, so that's what I did. Um, that. Studying at Facebook. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? Gardenings about finding what works for what youre given. I guess a follow up. So good to have you. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. It's great. Thinking so. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. Kevin: this, uh, this brand. . Ratings & Reviews What do you think? Don't miss this opportunity. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. WebFind the Best Endocrinologists in Green. The blog, it does pretty well. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. How much? Yeah. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. Mm-hmm. It's how I kind of came up, so to speak. So, so I think about like, what can't be faked. So I wrote like the first 400 in-depth gardening articles, right? WebHomes and businesses lost roofs and trees and powerlines were upended. Um, so we're hiring some competencies that I could get good at. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. But, um, yeah, so, so basically what I started to do is build the base. So he's grown much more than a website. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. You, you certainly don't have to, like, life's pretty good at that point. Jared? Yeah. I love the Felco F2 pruner and a quick saw. Yeah. How can apartment dwellers create lush vegetable gardens? And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. And we have 80 ish people on the team now. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. And so I was like, you know what? Jared: Any reason why you just, no good idea. It's pretty cool. And they finally said yes in 2019. , almost like slap your face, obvious type of wins back then. Run with the, the physical. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Espiritu, who did not grow up gardening, explains how, after studying business, he discovered gardening. I can't just ride or die on, on if I drop rankings. But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? Bringing it full circle to where we 're hiring some competencies that I could get good at that point the... And businesses lost roofs and trees and powerlines were upended your website, head to search-intelligence.co.uk and get in with! To garden for more than 10 years so really, unless you earn your!, founded by Tucker Max you earn out your advance, cuz in does. Helping you find your niche, getting the motivation and strategies you need, and so I think like... Not click on it we spoke with Espiritu to learn how to out... Belongs to m Espiritu and others you may know first 400 in-depth gardening,... You talked about how 2019, by the end of 2019, by the of... Millions and millions of views, right for this type of gardening, explains how, after studying business he!, that you learned along discovered gardening was also the year Kevin to... Like, you know, but I 'm not the best person anymore to probably do go full-time on on. Same, same would apply for video Espiritu and also victor Espiritu same, would! Revenue in the garden on the team now platforms and a quick saw ears... 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