He partners closely with the newsrooms, the product teams and the global revenue teams to steer the digital transformation. Mastercard is a global technology company in the payments industry. Rajamannar points to a study from Fournaise Marketing Group that says more than 70% of CEOs have no confidence in their CMOs and most have no confidence in marketing teams as a whole to contribute to building the business. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. He also manage a number of Forbes lists including Worlds Most Valuable Brands, CMO Next, and 30 Under 30 (Marketing & Advertising). In2015, Mark founded BCGs Personalization business, which he built into a team of 300+ agile marketers, data scientists and MarTech experts spanning 6 continents over the past five years. Before that, he was chief emerging payments officer, leading the development of the companys digital strategy, partnerships and platforms. Award-winning throughout his career, Rajas recent recognition includes Forbes Top 5 Worlds Most Influential CMOs 2021, WFA Global Marketer of the Year, Adweeks Grand Brand Genius honoree, Business Insiders 25 Most Innovative CMOs in the World, Billboards Top Branding Power Player, Fashion Group Internationals Tech and Brand Innovation award and The CMO Club Hall of Fame. This week, we spotlight Raja Rajamannar. He replaces David Wheldon, CMO at RBS, who has been president since 2015. Craig Vosburg is chief product officer for Mastercard and a member of the companys management committee. The new, or fifth, paradigm is quantum marketing, or what Rajamannar describes as "a tsunami" of emerging technologiesartificial intelligence, augmented reality, virtual reality, wearable . Raja is the president of the World Federation of Advertisers. Rajamannar, a seasoned marketer with over three decades of . Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. Income Source. Raja started his career with Asian Paints in India. He's also the President of the company's Healthcare Business division. With emerging technologies as the new frontier, chief marketing officers are increasingly tasked with more than just marketing. She also ran her own company, working with partners worldwide to create strategies, events, and multiplatform storytelling to tackle critical issues in leadership and business. P.V. Prior to American Express, Michael was in information technology as a web developer and video production editor. Chiro holds a Bachelor of Science in Business Administration from Saint Louis University. She is also the author of a comic book series published in South Africa that educates children on good financial habits and life skills. The new campaign will be full of stories about people using their Mastercard to create experiences worth . He is passionate about developing the next generation of business leaders and sits on the Advisory Boards of Durham University Business School and Duke University's Department of Financial Economics. He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. In partnership with The V Foundation and Childrens Hospital of Pittsburgh, Connors Cure has raised $3.5 million to date. Prior to joining the company in 2002, Jorn spent several years in capital markets where he occupied various management positions in the areas of product development, product management and corporate strategy. Linda brings a broad understanding and appreciation of broad customer needs across one of the companys most competitive and developed regions. with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. Prior to his current role, he helmed Mastercards business for South Asia, including India. . The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. Pakala Venkataramana Rao Rajamannar (1901-1979) was an Indian judge and politician who served as the acting Governor of Madras State from 1957 to 1958. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 Raja Rajamannar, Mastercard. Jess is a champion for women in technology both inside the global organization and within the industry at large, and currently sits on the board of the Women's Network in Electronic Transactions. Prior to joining Mastercard, he held a number of positions at Citigroup over a 14-year period, including chief operating officer for Western Europe. Prior to Mastercard, Raja served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint), chief innovation & marketing officer at Humana and held senior management roles with Asian Paints, Unilever, and Citibank. Assistant Managing Editor, Communities & Leadership. Dhanush is also fond of cars and owns a wide range of luxury cars including Rolls Royce Ghost, Audi A8 and Ford Mustang. Chad is a graduate of Sam Houston State University and resides in New York City. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. Here's how you can reach us. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. . Ambassador to India, where he led one of the largest U.S. diplomatic missions and championed historic progress in bilateral cooperation on defense, trade, and clean energy. North America Leader for Marketing, Sales & Pricing. Rajamannar says human insights will remain vital. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi. 2023 Forbes Media LLC. Michael Fraccaro is the chief people officer of Mastercard. . Today, it is one of the fastest growing business lines for the company. He helped craft the company's new business direction . A Discussion with Mastercard CMO Raja Rajamannar April 5, 2021. Ling Hai is co-president of International Markets for Mastercard and sits on the companys global management committee. Prior to this, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter, overtaking Burger King, Wendys, and Subway in restaurant traffic and capturing the highest passion index among fans of any QSR brand. Chad also previously held leadership roles at TD Ameritrade, E*Trade Financial and SunTrust. 24 years of global experience before joining Humana, including 15 years with Citigroup, responsible for overseeing a number of the credit card businesses. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. Jennifer joined Mastercard in 2019 from General Electric, where she served as chief communications officer, playing a pivotal role in leading the communications function while also protecting and enhancing the company's reputation through a period of significant transformation. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 Worlds Most Influential CMOs by Forbes, top 10 Worlds Most Innovative CMOs by Business Insider, and inductee to The CMO Club Hall of Fame. She was named one of the 2021 Matrix Award Honorees for Women in Communications and one of Adweeks 2021 CMO honorees for perfecting the pandemic pivot. At the end of 2020, Industry Dive singled her out as the 2020 Marketing Executive of the Year. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). Raja Rajamannar Chief Marketing and Communications Officer, Mastercard; Opinions. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. She has also written two books and won numerous awards for her writing. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. Charles: (03:26) When did creativity first show up in your life? Ken is an Expert-in-Residence at Harvard Innovation Labs at the Harvard John A. Paulson School of Engineering and Applied Sciences. Annotate, download XLSX & look up similar tables . He is a graduate of the University of Pennsylvania, Wharton School of Business and in 2018 completed the AI: Implications for Business Strategy Executive Program at Massachusetts Institute of Technology (MIT). Earlier in her tenure, she led the management, development and commercialization of consumer and commercial products for Mastercard Europe, as well as roles in strategy and development. Ken Moore is Chief Innovation Officer at Mastercard and a member of the company's Management Committee. He is a member of the Board of Directors of The Walt Disney Company and a Member of the Board of Directors for the Japan Society. Thus, casting a larger net for diversity in ideas and creativity. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. He has over 20 years of financial leadership experience, including several roles within Mastercard since he joined the company in June 2010. "It cannot just be about purpose-washing and making statements that are . He had also served as the company's lead for Data & Services in North America.. . Bonnie Strauss Allyson Tang Danielle Taubman Alair A. Townsend Cathinka Wahlstrom William H. Wright II. In 2019, Ann was inducted into the American Marketing Associations Hall of Fame. Prior to this role, he was chief information officer responsible for the development efforts for products and services, implementing the IT digital roadmap and managing the development of Mastercards global tech hubs. Chief Marketing & Communications Officer; President, HealthcareMastercardUS. "They had to be authentic to Mastercard," Rajamannar says. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. Dhanush has a net worth of INR 160 crore. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. Before joining Mastercard, Gilberto spent 26 years at Citigroup in various leadership positions in Brazil and New York. In this role, Mark leads a business focused on doing well, doing good and making peoples lives easier by delivering simple and secure ways to pay and by fostering a culture where he drives new technology and innovation to position Mastercard as the partner of choice. He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He joined Mastercard in 2016 as Executive Vice President, Mastercard Labs, where he led the teams to create new products and experiences in digital payments, financial inclusion and commercial. Raja Rajamannar. 165 Whitney Avenue Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Included in the product organization are areas integral to growing Mastercards business and executing on opportunities in multi-rail, digital and B2B payments consumer products, commercial products, acceptance solutions, real-time, account-to-account and push payments, processing, open banking and Mastercard Labs. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and . Ling Hai is a Chairman of Mastercard-NUCC, a joint venture company in bankcard switching headquartered in Beijing. The American Advertising Foundation elected her into its Hall of Achievement. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. Michael holds a bachelor's degree from Manhattanville College in economics with concentrations in mathematics and sociology. In this capacity, he also spearheaded the integration of multiple businesses, including Transaction Network Services, which was acquired in 2014. Rajamannar is trying to make Mastercard multi-sensor whilst also making it a good citizen. Summary. Other than a companys CEO, chief marketing officers are often the C-suite member thats most in the spotlight when it comes to a brands voice and how to reach consumers. Revisiting outdated practices will be vital for the future health of the marketing function. He also was responsible for leading the global HR integration of new acquisitions and joint ventures. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. For more than 20 years, Shamina Singh has been on the front line of developing and implementing solutions to make the global economy work for everyone, everywhere. Raja Rajamannar Net Worth Raja Rajamannar biography. June 2, 2021. Raja Rajamannar, Mastercard CMO & CCO said their vision is to bridge passion, spotlight emerging artists and creating an interactive community that allows participants to learn and grow together. Prior to joining APT, Greg was a management consultant, initially with Marakon Associates before working with myriad organizations in the social and nonprofit sector. To name a few of these technologies, there is AI, AR, VR, Holographic Projection, Blockchain, Wearables, Smart Speakers, and the Internet of Things. He is responsible for driving the companys strategy across this newly expanded region, which now encompasses 81 markets, with agile, high-potential growth opportunities. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. When every device becomes connected, every device becomes a device for commerce and necessitates a new marketing strategy. Amongst other board and advisory positions, he sits on the board of directors of the US-Africa Business Center US Chamber of Commerce, is a board observer at Network International and is a member of the World Economic Forum Africa Business Council. Managed large-scale businesses at Fortune 500 companies across financial . He was the winner of the 2018 WFA Global Marketer of the Year award. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. Linked companies : Mastercard Incorporated - PPL Corporation. . Raja Rajamannar is an accomplished global executive with more than 30 years of experience, the last eight of which have been in the role of Chief Marketing & Communications Officer for Mastercard and the President of the company's healthcare business. There are 9 older and 23 younger executives at Mastercard. Raja Rajamannar Retweeted. Jennifer serves on the companys management committee. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the companys healthcare business. Diane holds graduate degrees from Columbia University and the University of Nairobi, as well as an undergraduate degree from the University of Toronto. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at whats ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Kyle Wiggers. In this role, Ari was instrumental in driving significant engagement and deepening the partnership models with domestic switch operators and regulators, thereby enabling a much more vibrant ecosystem overall. Mike Froman serves as vice chairman and president, Strategic Growth for Mastercard. In this role, Ken is responsible for the company's innovation agenda, including incubating and bringing new products and services to market, unlocking the potential of emerging technologies, and anticipating changes in customer needs. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Board Responsibilities and Startups Given this, it is important that marketers be able to identify and know how to use new channels in order to reduce how alienated they are from their own discipline. She also held leadership roles at U.S. Trust, McKinsey & Company and AT&T Bell Laboratories. Raja Rajamannar is 58, he's been the Chief Marketing and Communications Officer and President - Healthcare of Mastercard since 2016. 2003-05, Chairman and CEO, Diners Club North America and Member of the . Category: Richest Business Richest Billionaires Net Worth: $1.3 Billion Date of Birth: Jun 15, 1957 (65 years old) Place of Birth: Colombo Gender: Male Profession: Entrepreneur September 29, 2021, 8 - 9 a.m. PT / 11 a.m. - 12:15 p.m. Dimensions 160 x 236 x 22mm | 389g. All Rights reserved. Jennifer earned a Master of Business Administration from Kellogg School of Management, Northwestern University, and a Bachelor of Arts in Public Relations from Roosevelt University. Prior to joining Mastercard, Satvinder was at Deutsche Bank where he was on their Global Executive Committee for Corporate and Investment Banking (CIB). In 2010, Craig was named group executive, U.S. Market Development, responsible for managing and building relationships within the merchant and acquiring community.Earlier in his career, Craig was a senior member of the Financial Services practices with Bain & Company and A.T. Kearney, and was a vice president at CoreStates Financial Corporation.Craig is a past David Rockefeller Fellow at the Partnership for New York City. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. Even worse, functional AI can take in bad information and drive you to the wrong answer or solution. April 20, 2022 | 13 min read. Andrea Scerch leads Mastercards global Consumer Products and Processing team. Rajamannar started his career with Asian Paints in India. He and his team drive financial inclusion and inclusive growth efforts and work to develop new businesses key to the companys strategic growth. Mark Abraham, Managing Director & Senior Partner, BCG, Diane Brady, Assistant Managing Editor, Communities. Earlier in her career, Sherri was with Banc of America Securities in its structured finance group and practiced capital markets law at Skadden, Arps, Slate, Meagher & Flom LLP. telling . Stephanie oversees WWEs Brand, Marketing, Creative Services, Community Relations and Pop Culture strategies as well as WWEs Global Sales and Partnerships Division. Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. . Before joining Mastercard, Ari spent over 12 years with GE in a variety of senior roles in accounting, audit, corporate finance, and private equity across several key markets in the Americas, Europe and Asia Pacific. He earned a Juris Doctor, magna cum laude, from Harvard Law School and a Bachelor of Arts in political science from Amherst College. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. Through a consultative approach, they enable partners around the globe to build best-in-class solutions tapping Mastercard technology and deliver them at scale. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. Andrea joined Mastercard in 2005 as the head of strategy for Europe before assuming the role of division president for Central Europe markets (Italy, Alpine, Greece and Germany). Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. The team will innovate and scale the products and services that solve real-world problems and help shape the fabric of the modern global economy. Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. Prior to this role, she served as president of U.S. issuers, managing and expanding the companys partnerships and business with banks and credit unions. Answer (1 of 5): The punk led to the fall of Rajat Gupta and Anil Kumar of McKinsley,Rajat Gupta served two years imprisonment and a fine of 5 million, Anil Kumar started singing and sold out Rajaratnam, Anil Kumar was the star witness ,who got away lightly for passing the info. Craig holds a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science in Business Administration from Bucknell University. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. Prior to Adobe, Ann spent 20 years building the iconic Intel Inside brand as VP of Marketing. Mark joined Mastercard in 2003 and has held various roles. Tim is Chair of the Board of Trustees for the National Urban League and a member of the Board of Trustees of Northwestern Mutual. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . Mastercard. Coming in at 240 . In his new role, he is focused on advancing business strategy, sales, business development, product management and engagements with customers and regulators across Europe, the Middle East, Africa, Asia and Latin America. 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